20 July 2014 - 16:34
There was an interesting programme on BBC2 last night called 'The Men Who Made Us Spend' which dealt with the use of psychology in marketing to make us buy things to quell the fear which marketing campaigns create. An interesting example was how the fear of germs has been used for about 15 years to buy 'special antibacterial' products. In a demonstration conducted at a medical centre it was revealed that there was no difference in outcome from ordinary soap and water and the antibacterials. Did anyone else see the programme. It is to be repeated on Monday.